ArchiveMay 2017

How ROI is Calculated (and Other Left-Brain Questions)

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One of the big signs you’ve matured as business owner — even if you’re still as immature as a 14-year-old — is ensuring every dollar of marketing, development, promotion, and executing you spend in your business has a clear connection to a positive return on investment (ROI). $1 out, $2 in…as my mentor used to say. As long as every dollar you send out goes and out...

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